Tui and First Choice.

A TV advert, designed to reassure public concerns over going on holiday, will be launched tonight by TUI.
The commercial is the first joint advertisement campaign between TUI’s First Choice and Thomson brands, and has been produced to allay concerns following the demise of XL Leisure Group.Set in a retail shop, the advert features representatives of both First Choice and Thomson and delivers the message that they can offer free and impartial advice to all travellers, no matter who they have booked with.

The advert carries the tagline: ‘Here to help’ and will be on air for one week on both terrestrial and satellite channels during popular television shows like The Bill, X Factor and CelebAir. Andrew Laurillard, head of brand strategy, said: ‘It is vital that consumers hear from industry leaders at times such as these.

With this new ad campaign, we are leading by example.‘We are using the opportunity to talk to customers at the right time about the right things, with a view to adding value in these challenging times. ‘It is essential that we are there to help, and part of that is reassuring people with practical advice as regards their holiday plans during this period of uncertainty.’

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Premmier Inn

Business travellers boost Premier Inn

Budget chain Premier Inn has been boosted by cost conscious business travellers, according to latest figures. Parent company Whitbread said total sales at Premier Inn rose by almost 18% in the six months to August 14. Like for like sales were up by 10.2%.

The chain outperformed the hotal market in the period, according to Whitbread, with growth driven by 7.6% more rooms and REVPAR increasing by 5.8%. “Strong demand has been maintained in the commercial market as corporate buyers are increasingly attracted to Premier Inn’s value for money price and facilities," the company said.

The company opened 14 new hotels in the six months, adding 1,157 rooms, and said it remained on course to add more than 4,000 new rooms this year. Whitbread, which also runs pub restaurants and the Costa coffee shop chain, said it continued to be resilient in a period of consumer uncertainty.

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Pure Flights

Pure Flights fails with 300 abroad

ABTA member operator Pure Flights has folded with 300 holidaymakers abroad and 1,000 forward bookings. The Crawley-based charter flights company, which also used the trading name Pure Holidays, ceased trading on Friday. Pure Flights operated charter flights from UK airports to destinations in the eastern Mediterranean including Turkey and Crete. It sold flights mainly through travel agents.

The CAA, under its ATOL scheme, is making arrangements for an estimated 300 holidaymakers currently abroad to fly back to the UK as planned. “Customers with advance bookings will not be able to travel with Pure Flights but should make a claim for a refund of their lost flights,” the CAA said. The CAA estimated that 1,000 customers held advance bookings. ABTA said that any retail claims arising from the failure will be handled by CEGA, the assoication's claims handling partner.

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